Marketing News

Biologique Recherche To Launch at Bergdorf Goodman

The exclusive service menu will offer 10- and 20-minute skin diagnostics, as well as complimentary 45-minute skin treatments.

Bergdorf Goodman will now carry Biologique Recherche.

The New York City retailer will offer a curated assortment of Biologique Recherche skincare products, including the iconic Lotion P50, as well as its exclusive Skin Instant Lab, a skin diagnostic tool designed to take an in-depth snapshot of clients’ skin and monitor changes over time.

Like all Biologique Recherche locations, Bergdorf Goodman will offer a selection of customized, results-driven treatments. The exclusive service menu will offer 10- and 20-minute skin diagnostics, as well as complimentary 45-minute skin treatments.

“We are very proud to launch Biologique Recherche in such a unique luxury destination and allow the Bergdorf Goodman clientele to experience our hyper-customized approach to skincare firsthand,” said Margot Humbert, US general manager at Biologique Recherche.

For over 50 years, Biologique Recherche has understood that skincare results come from combining the best techniques and products with talented professionals. Rooted in France, the Biologique Recherche methodology holds a reputation for astounding effectiveness based on a clinical personalized approach to skincare by pairing innovative protocols and procedures with products that contain intentionally pure, concentrated and raw ingredients.

“Biologique Recherche is legendary amongst beauty insiders who, for decades, have clamored for their distinctive formulations, rooted in scientific excellence,” said Yumi Shin, chief merchandising officer, Bergdorf Goodman. “We are thrilled to bring the legendary skincare brand to our customers, offering an array of signature products as well as their unparalleled treatments.”

Biologique Recherche products will be available online and in-store at Bergdorf Goodman starting Nov. 4, 2024.

Bergdorf Goodman’s Spa Concierge is open Monday to Sunday from 11am – 7pm and is located at 754 5th Ave., New York, NY 10019.

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